Tagged: marketing

Sleepless in Shoppingland

Who – besides retailers – is ready for some Black Friday?

  • November 23, 2015
As the majority of the retail industry jockeys to see which will open the earliest Friday, or which will open Thanksgiving Day itself, one company is making headlines for its…

Read more

The “Official” Response

Can the wrong official sponsors hurt a sports team’s brand?

  • October 22, 2015
In a park named after chewing gum, a crowd after seven innings rises to sing an ode to peanuts and brand-name Cracker Jacks. The official lawn care is by Scott’s,…

Read more

Photo of a roll of money

Money for Nothing?

  • January 27, 2015
Do super-expensive Super Bowl commercials warrant the cost? Once the game is over and the champion crowned, millions of Americans will spend the morning after the Super Bowl rehashing the…

Read more