Department of Marketing

As the majority of the retail industry jockeys to see which will open the earliest Friday, or which will open Thanksgiving Day itself, one company...
NIU instructor Alex Eddy had to pick up his car from the shop before meeting fellow adjunct professor Brian Gillet at a Starbucks to discuss the...
In a park named after chewing gum, a crowd after seven innings rises to sing an ode to peanuts and brand-name Cracker Jacks. The official...
Do super-expensive Super Bowl commercials warrant the cost? Once the game is over and the champion crowned, millions of Americans will spend the morning after...