The problems facing pollsters

March 7, 2016

With the March 15 Illinois primary election approaching, we can expect to be inundated with political polls. While generally reliable, not all election polls are created equal, according to NIU political scientist Matt Streb.

In the accompanying NIU Newsroom video, Streb explains why it’s getting harder for pollsters to get solid samples in our modern age.

Streb serves as chair of the NIU Department of Political Science, conducts research on polling and is a frequent expert source in the news media on all things political.